How We Got Here
Back in 2019, I watched a friend lose their business because they couldn't navigate their debt situation. The advice they got was either too generic or too expensive. That stuck with me.
By early 2022, after years of working in financial services, I'd seen the same pattern repeat. Good people making reasonable decisions that somehow snowballed. The problem wasn't laziness or ignorance—it was that the system doesn't really explain itself until you're already in trouble.
So we built kerinovaly differently. Instead of fancy algorithms or automated responses, we focus on understanding your actual situation. What got you here matters less than figuring out what comes next. And honestly, most recovery paths are simpler than you'd think once someone takes time to map them out properly.